Parents Go All Out for Dorm Room Makeovers as Students Return to In-Person School

As the world slowly returns to normalcy, parents are eagerly preparing their children for their return to in-person school after more than a year of missed milestones. With homecomings, proms, and graduations back on the calendar, the focus has shifted to ensuring that college students have the best possible dorm room experience. This has led to a surge in consumer spending on dorm furniture and supplies, with entrepreneurs capitalizing on the moment.

According to Deloitte’s 2021 back-to-college survey, consumer spending is expected to reach $26.7 billion this year, a 5% increase from the previous year. Of that, $3 billion is allocated for dorm furniture and supplies, highlighting the growing trend of parents investing in their children’s dorm rooms.

Three key players in the dorm-makeover industry have seen unprecedented success in recent years. From online stores like Dormify to personalized installation services like After Five Designs and bespoke design firms like Resident Style, the options for transforming a college dorm room are endless.

Dormify, founded by Amanda Zuckerman and her mom Karen, offers a one-stop shop for stylish, fun, and practical dorm decor. With a wide range of products and complimentary services like virtual bed and wall visualizers, Dormify has become a go-to destination for college students looking to spruce up their living space.

After Five Designs, led by interior designer Dawn Thomas, takes a more personalized approach to dorm room design. With a focus on installation services and custom-made items like blackout drapery and refrigerator cabinets, Thomas ensures that every client’s vision comes to life.

Resident Style, founded by Jen Abrams, offers a more bespoke experience for clients looking for a curated dorm room design. With options like custom wallpaper and personalized neon signs, Resident Style caters to a niche market of students who want a truly unique living space.

As the demand for dorm room makeovers continues to grow, these entrepreneurs are at the forefront of a trend that is reshaping the college experience. Whether it’s through online inspiration, personalized installation services, or bespoke design packages, the dorm room has become a reflection of the student’s personality and style. And as parents continue to invest in their children’s education, the dorm room makeover industry shows no signs of slowing down.