Advice from Insomnia Cookies Founder: The Importance of Mentors and Dorm Room Business Ideas

Are you a college student with dreams of starting your own business? If so, you’re in luck because we have some valuable advice from a successful entrepreneur, Seth Berkowitz, the founder of Insomnia Cookies. Berkowitz’s advice is twofold: get a mentor and start experimenting with your ideas while you’re still in college.

Berkowitz emphasizes the importance of having a mentor who can provide guidance, advice, and reassurance as you navigate the challenges of entrepreneurship. A mentor can help you avoid common pitfalls and accelerate your learning curve by sharing their own experiences and insights. Berkowitz credits his mentor for helping him turn Insomnia Cookies into a profitable business after years of trial and error.

In addition to finding a mentor, Berkowitz encourages college students to take advantage of the freedom and flexibility that comes with being in school. College is a unique time in your life when you have the opportunity to explore different ideas and ventures without the same level of risk that comes after graduation. Berkowitz suggests using this time to experiment with business ideas that align with your interests and passions.

One key piece of advice from Berkowitz is to embrace a lean mentality when starting a business. Instead of seeking funding upfront, he recommends starting small, testing your ideas, and ensuring there is a sustainable business model in place before scaling up. Berkowitz’s own experience with Insomnia Cookies started with a small investment in baking ingredients and supplies, which quickly turned into a profitable venture.

Overall, Berkowitz’s advice is a valuable resource for college students who are interested in entrepreneurship. By finding a mentor, exploring your ideas, and starting small, you can set yourself up for success in the world of business. So, take advantage of this time in college to pursue your entrepreneurial dreams and see where they take you.