The Evolution of Dormify: How Amanda Zuckerman Started a Multimillion-Dollar Business from Her College Dorm Room
Are you a college student looking to spruce up your dorm room? Look no further than Dormify, a company founded by Amanda Zuckerman during her sophomore year of college. What started as a simple idea to fill a gap in the market for stylish twin XL bedding has now grown into a multimillion-dollar business.
Zuckerman and her mother, Karen, started Dormify with a blog about college life and dorm decor, eventually expanding into print-to-order posters as their first product line. Through grassroots tactics like trunk shows and pop-ups, Dormify quickly gained a loyal customer base and expanded into retail partnerships in over 200 stores.
As the business evolved, so did its customer base, transitioning from millennials to Gen Z. Zuckerman emphasizes the importance of social media in reaching this new demographic, focusing on authenticity and community building rather than pure sales tactics. By engaging with Gen Z in a genuine and approachable way, Dormify has been able to maintain a strong connection with its audience.
One key aspect of Dormify’s success is its approach to influencer marketing. Zuckerman notes that simply paying influencers to promote products is not enough – authenticity and genuine connection are crucial. By giving their social media team freedom to experiment and engage with followers, Dormify has achieved an impressive 8% engagement rate across its channels, outperforming industry averages.
Looking ahead, Zuckerman is excited to continue evolving Dormify’s product offerings and communication strategies to meet the changing needs of their customers. Whether you’re a college student decorating your dorm room or a tween looking to spruce up your bedroom, Dormify has something for everyone.
So, if you’re in need of stylish and functional decor for your small space, look no further than Dormify. With a focus on authenticity, community building, and engaging with Gen Z, this company is sure to have something that fits your style and needs.